Thursday, December 23, 2010

You talking to me?

Photo credit: Ibrahim Nehmeh
Now here's a campaign with no target audience! Crepaway - now with Interesting Times agency - is talking to no one in specific. If they were talking to kids, it's a spoiler for something magical, if talking to adults, it's no brainer.... Maybe they are talking to that one kid who is 10 years-old, still perplexed about things, and refusing to let go of childhood fantasies... If you can spot that child, please offer him a free milkshake courtesy of the management of Crepaway.
PS: I know this will date me, but it reminds me of an old (and I mean OLD) Bata ad (I think it was done at the time by Rizk advertising and associates now TBWA\Rizk) its copy went (in french): "For those who still believe in Santa (image showing a child with a shoe), for those who don't (a young man), and for those who wish to believe once more (an elderly lady)"... Now THAT, is talking to everyone!

Castania and being left out in the cold....

Photo credit: Beirut Drive-By Shooting
I think so far this the only worthwhile Christmas ad there is on the streets... Sticking to their line "t3ish w ma tekol ghayra" which is a twist from a Lebanese proverb to comfort someone who just had a bit of (benign) nastiness: may you have a long tife and experience some of that a bit more, it also means "may you not eat something else" - they actualyl found a way of applying all of this to Christmas. A snowman waiting eagerly outside to have a bit of what he could not have (with closed window interposed). What's with all those silly Santas everywhere, this one offers a refreshing change.
Oh... And Merry Christmas!

Tuesday, December 21, 2010

In praise of homegrown copywriting

Photo credit: Karl Zeenny
I always loved homegrown copywriting! It makes pros like us blush... Here's a typical example: Alex-Tricity. An electricity operation obviously owned by Alex. Here are some other examples: MarCELL (a cell phone shop belonging to - Marcel!) or how about "Kaydoon network" (instead of "cartoon network" an internet cafe owned by someone from the Kaydoon family). The list in endless, and so is the creativity.... Now, of course, all of this says nothing about Alex's prouesse as an elecrtician....

Friday, December 17, 2010

Art imitates ads, ads imitate life!


And here are two ads inspired by current events!.... First, the PETA ad in airports which is a direct replica of the much-controversial body scanners (with the headline "Be proud, go vegan") and then someone rips off Wikileaks to make a sanitary pad ad in... Pakistan out of all places!....

Home for the holidays? Well, almost

How about a trip to Beirut for $459?... And while you are at it, why not consider staying at the Holiday Inn dubbed as "the ultimate in luxurious living"?... Except that here's the catch - this ad (which I have found somewhere on the net) is actually a pre-war ad for tourism in Lebanon and I posted it just because it was too bad no one knows about it!

"Decision points" towards Ashekman

George Bush has much to gloat about - a successor unable to accomplish anything, a best-selling memoir, and.... Being featured in the new Ashekman ad for their urban wear collection! "Some guys have all the luck/ Some guys do nothing but complain" (Billy Joel) I for one am not complaining about this little gem!... If I were you, I would rush to the store to secure me a cooler than cooler T-shirt (And in case you are wondering what the full disclosure on the T-shirt says, it's an old Lebanese song that goes "Everyone has cars but my grandad has a donkey" except that Ashekman replaced it with "Everyone has cars but my grandad has a Hummer").

CD release: Michele and Noel Keswewani get ir right with "BEL GHALAT"

Jagal El USEK... does this sound familiar to you?

After the huge success of Jagal El USEK song and over 350 thousand visits on youtube, Michele and Noel Keserwany finally release their first album BEL GHALAT.
Some of you have long waited this event, and some others might find it new!
A unique Chef d'Oeuvre, a PURE-ARTISTIC work, an album that will HIT the lebanese musical market.Be part of it!
The album contains 10 sarcastic tracks, a poster and a comic (bande dessinee), in a very creative package!
Yeah, the Keserwany sisters worked it all by themselves, and to the perfection, combining music to drawing to graphics to poetry.
You are cordially invited to the Album's signature:
Date: This saturday: December 18 2010 from 7:00pm till 10pm
Place: La Maison Du Disque Dbayeh - Awkar (Near U.S. Ambassy)

Tuesday, December 14, 2010

Because it was there (and I'm not talking of the Everest)




Well, the city has little to offer these days besides some Christmas hard sell items (price + festive element + something related to santa + ugly catalogue photo of product). Which is why the above merit some consideration:
The Paris Hilton ad has nothing special except that perfume is called "tease" - or are we talking about the socialite's derriere? Indeed, "tease" in Arabic means behind or derriere, so I find it hard to believe that some gentleman would wish to give it to his significant counterpart this holiday... And imagine someone asks the woman in question what kind of perfume she is wearing? In one of the very rare BFF reality series I have seen (the show where Miss Hilton gets to pick a Best Friend Forever) she admited she used the boys' fragrance of her own perfume (the one named after her). If she didn't want to be caught dead wearing her own female fragrance, why should you?
Diamony, which keeps changing its selling line like other people change their underwear (fitting pun - they sell lingerie and swimsuits!) has temporarily settled on "very womanful" - but sadly for them, Thierry Mugler just did it better with his "womanity" fragrance name (the bottle is a masterpiece as well!).
Bank Libano-Francaise gets you to go to the movies by offering packages targeted towards children and youth - the first by using the Harry Potter influence, the second - frankly I am at a loss of what the original movie must have been (is it supposed to be "the expandables"?)
But if there is one thing I really, really liked in town - it's the name of this new drive through for cigarettes, alcohol and other quickies - "Newelne" easily beats it as one of the most original names I have seen in a while. In slang Arabic it means "hand me over, quick" - which is exactly what the shop is all about!...

Friday, December 10, 2010

Wikileaks.ch or Wikileaks.shhhhhh? Saam Kapadia on Assange, Swedish law, and being damned for publishing!



Photo credits: Wikileaks.ch and Svt.se

As usual, Beirut/NTSC explores current news from their most off angles, whereas other bloggers have been concerned about the content of the leakes US diplomatic cables is (basically they have simply confirmed what we long have known), this blog concentrates more on the mediatic element of the whole thing and how has Wikileaks impacted the scene.


As a matter of fact, lately, Sweden has come into the eye of the storm by issuing the famous arrest warrants against Wikileaks founder Julian Assange - this in effect has prompted speculations about the pressure that was being execrised on that country and basically, the charges were being used as a trojan horse to get Assange behind bars - after all, Al Capone was indicted for tax evasion rather than any other criminal activity he had done.

In order to get the truth behind the matter, Beirut/NTSC has spoken to Saam Kapadia - whereas I am supposed at this stage to pump the credentials of this former war correspondent, incredible workshop leader, and supremely professional journalist - I shall simply introduce him as "my friend Saam Kapadia who is the executive editor for a current affairs programme on Swedish Television (SVT)."

Saam, an adept of Lord Wllington's philosophy of "Publish and be damned!" Trying selling that to participants from Arab countries in a course in Sweden - which was the occasion I have met Saam in - might have proved difficult to put it mildly, but simply for trying to do it Saam commands my full respect.

In this perspective, Saam says: "Wikileaks have provided unique insights into the wars in Iraq and Afghanistan and into how the US State Department works. Now that the files are available, the public has a right to know."

I suppose, having been to Sweden and having published an exhaustive article about the topic, I can understand Saam's reflection that "Julian Assange and the Wikileaks team seem to not have informed themselves properly on Sweden and Swedish law."

Actually, at the beginning of this summer, Wikileaks "sought refuge" in Sweden thinking that the Swedish constitution and law would protect the whistleblower site. However, they did not notice that (her again Saam points out) "the strong Swedish protection of informants mostly applies to Swedish civil servants and only if the information is published in Swedish media. A website that hosts information leaked from US sources is not protected, neither are the people running it or the informants."

A simple google exercise will show you that, when the coin flipped, Assange and his team now consider Sweden to be a puppet for US influence and that Assange will be extradited to the US. Once more, Saam explains that for the Swedish laws "an extradition from Sweden to the USA can only be done if the USA files a proper legal case where the crime is also a crime in Sweden. Since receiving documents from a secret source is not criminal in Sweden, the USA has to press charges for spying - which they have not."

At this stage, and in order to understand the importance of the rest of the arcticle, I shall tell you this anecdote: A Swedish couple is raising a child, now a healthy two-year old, simply named "pop" without disclosing its gender!
The importance of the anecdote is that Sweden is one of the rare countries where as a male you do not stand to have any benefits more than females. Equality in front of the law and in public life is so sacrosanct that - going back again to the course where Saam was my workshop leader - when I had to the final presentation and having had to pick a co-presenter I chose my Syrian fellow journalist George. In front of the choice Saam frowned and said: "Tarek, the only time two males take center stage is during a gay wedding which is legal in Swden. So you have to pick a female counterpart for the presentation."

So when it comes to the sex charges against assange being a Trojan horse, Saam is adamant: "It is hard to believe. The women that had sex with, or were raped or assaulted by, Assange were his hosts or part of the Swedish entourage. I cannot verify their claims, but they have a very good lawyer (the former state ombudsman for gender equality Claes Borgström) who managed to convince the Swedish prosecution that there in fact was a case when the prosecutor wrote off the allegations."

However, Sweden is a country that takes the "innocent until proven innocent exceptionally seriously" and takes measures to have the names of the people who are suspected would not leak to the press in order to protect their identity and dignity.

So whereas Saam stands by the motto of innoncent until otherwise proven, he does actually add that "Mr Borgström is a man of great integrity, hardly a man I would deem a CIA agent. And the evidence is apparently so strong that it has withstood several court hearings in Sweden and apparently also was enough for the court in London to lock him up and deny bail. Swedish society is more and more practising zero tolerance towards men assaulting, harassing and raping women."

So perhaps, just like Al Capone - Assange disregarded that a parallel charge was going to get him caught - as the Arabic saying goes "we expect it from the East, they came from the South"....

Final 2010 releases from 7Upstairs Publishing (11/14, 12/14. 13/14, 14/14)




I know I seem to publish books faster than other people update their blogs, but then so be it. These four books - which have the beautiful touch of Marilyn Daibes on the layout - are the last four releases from 7Upstairs for this year. They are the back to back English translations of the Arabic Chekhove plays which have been published earlier (Allo, 7ayete?, Studio el Fan, Barbar Agha, and Mala2ikat Charlie) - All four English adaptations of the Arabic versions bear titles drawn from American pop TV shows, they are: The Six Million Dollar Man (formerly Ivanov), The Lifestyles of the Rich and Famous (formerly The Sea Gull), The Little House on the Prairie (formerly Uncle Vanya), and Charlie's Angels (formerly The Three Sisters).
Once more, I am indebted to Marilyn for the superb work, and this in effect brings the 17-book release from 7Upstairs to a halt for this year. As usual free copies are available upon request by direct email to me.

Thursday, December 9, 2010

Something for the eye, for both eyes...

Photo credit: Miled Issa and Tracy Yaghi
The BLC Bank campaign "ma tkhali chi bi 3aynak" (don't leave anything you desire unfulfilled) has been running for the last 3 months (but amended for the winter loan)... And what does Sony come up with for the Christmas fiesta? "ma tkhali chi bi 3aynak" - the exact same line!... People, if this is theft, then it's a stupid move, if it's a case of bad research, then it's an even stupider move, if it's a case of stupidity, then get out of the advertising business altogether!

Wednesday, December 8, 2010

Les voix du Liban(s) and the Marlboro story.

For my money, the Kataeb got it so completely right with Voix du Liban. Once more it is not the political feud per se that is of interest to me, merely the media aspect. As a brief round up - there now two "Sawt Loubnan" (Voix du Liban), one that has been reappropriated by the Kataeb party (originally it was theirs) and one that has been relaunched elsewhere (in Dbayeh) by the heirs of late Sheikh Simon el Khazen.
However, the stroke of genius that the Kataeb did was not going back to the old logo or changing the frequencies of broadcasting or whatever - since this is a radio, the "visual" aspect is much less important that if it was a television - their genius was in keeping the... selling line! Indeed, they kept the "saw louban, sawt al 7ourriya wal karama" (Voice of Lebanon, voice of freedom and dignity) one of the most trusted and celebrated claims in Lebanon. The "new" Voix du Liban" is signing "Al iza3a" (The radio) - a very unoriginal claim if you ask me.
All of this reminds me of the story of the businessman who went to Phillip Morris and wanted to buy Marlboro, the story is fictional and the figures have been gotten from an online chart. But the story goes like this:
A man goes to Philip Morris and wants to buy Marlboro - the factories, the plantations, the whole lot - he asks Morris how much it is worth. Morris tells him "it's worth 21 Billion Dollars." He comes back a week later and tells Morris, "forget the factories, the plantations, the whole lot, I just want to buy the name and the logo," to which Morris answers, "it's STILL worth 21 Billion Dollars."
So by taking the only thing that matters in a radio - its positioning - the Kataeb have effectively reappropriated fully their radio station - and they did it by the use of just one sentence!

Friday, December 3, 2010

The Wit and Wisdom of Arty Stotle (Release 10/10 from 7Upstairs Publishing)

This is the book that started it all. Originally published in 2002 in - out of all places Saudi Arabia - it produced such gems as "I am an Arab", "Our Common Solitudes", or "Casting for a PG rated movie"... It also includes 17 collages by myself and is now available digitally for the first time since its original publication. Individual copies available by emailing me.
The original design goes to Jean Claude Bou Jaoude (wherever you are JC, thanks a million for what you did!) and the re-digitalizing is the tasteful effort of Marilyn Daibes.

Thrown/Throne: The story sofa...r (Release 9/10 from 7Upstairs Publishing)

This is a photography book that took around three years to compile. These are shots of furniture which - not only has it been discarded - but was done so in a dumpster. What was once your pride and joy is now disused and has exceed its shelf life and becomes "garbage". The story of things, of people, and what happens when you overstay your welcome. Individual copies available by email. This book has no design - I simply converted them straight from .pptx to pdf hence certain incompatibilities.

Delivery Arguileh (Release 8/10 from 7Upstairs Publishing)

Twelve characters drawn from the Lebanese pop culture live in a huis clos - these include Grendizer, Jongar, Azef al Layl, baba sanfour, Shab el Lucky Stike, etc.... The status quo explodes when Marlboro Man dies from cancer. A story of redemption, love, hate and and the many other things that happen here... Oh, and Arguileh of course.... Individual copies can be asked by an email to me.
This book has no design - I simply converted them straight from .docx to pdf hence certain incompatibilities.
The book can be viewed here.

Absolut Modca (Release 7/10 from 7Upstairs Publishing)

The story of Hamra Street as told by four of its cafes and four protagonists. Modca, Wimpy, Horseshoe and Cafe de Paris. Resistance in many ways (active and passive) in a city that - even when it yields - it does so on its own term. Individual copies can be asked by email. This book has no design - I simply converted them straight from .docx to pdf hence certain incompatibilities.

Tao Te Ching in Arabic (Release 6/10 from 7Upstairs Publishing)

Lao Tzu's Tao Te Ching now available in Arabic.... It is the founding book of Taoism and one of the books bound to transform your life. Whether Lao Tzu truly existed or not doesn't matter, the Tao Te Ching
is here to stay. Get enlightened. Individual copies can be asked by email.
This book has no design - I simply converted them straight from .docx to pdf hence certain incompatibilities.

Mala2ikat Charlie (Release 5/10 from 7Upstairs Publishing)

What if Chekhov's The Three Sisters happened in Lebanon? This is part IV of "Antoun el Sheikh w fardo el automatic" (Antoun el Sheikh and his automatic gun). Anton Chekhov is still contemporary and never more
so than in Lebanon. Individual copies of the book may be requested by an email addressed to me.
These books have no design - I simply converted them straight from .docx to pdf hence certain incompatibilities.

Barbar Agha (Release 4/10 from 7Upstairs Publishing

What if Chekhov's Uncle Vanya happened in Lebanon? This is part III of "Antoun el Sheikh w fardo el automatic" (Antoun el Sheikh and his automatic gun). Anton Chekhov is still contemporary and never more so than in Lebanon. Individual copies of the book may be requested by an email addressed to me.
These books have no design - I simply converted them straight from .docx to pdf hence certain incompatibilities.

Studio el fan (Release 3/10 from 7Upstairs Publishing)

What if Chekhov's The Sea Gull happened in Lebanon? This is part II of "Antoun el Sheikh w fardo el automatic" (Antoun el Sheikh and his automatic gun). Anton Chekhov is still contemporary and never more so than in Lebanon. Individual copies of the book may be requested by an email addressed to me.
These books have no design - I simply converted them straight from .docx to pdf hence certain incompatibilities.

Allo, 7ayete? (Release 2/10 by 7Upstairs Publishing)

What if Chekhov's Ivanov happened in Lebanon? This is part I of "Antoun el Sheikh w fardo el automatic" (Antoun el Sheikh and his automatic gun). Anton Chekhov is still contemporary and never more so than in Lebanon. Individual copies of the book may be requested by an email addressed to me.
These books have no design - I simply converted them straight from .docx to pdf hence certain incompatibilities.

Inter/Sect (Release 1/10 by 7Upstairs Publishing)

These 12 monologues are based on Tawfiq Yusuf Awad's masterpiece "Tawahin Beyrouth" (lamely translated as "Death in Beirut") - in order to understand what made someone like Tamima Nassour tick and take the crucial decisions she has taken one has to understand her personality
as viewed from 12 different points of views. Discussing terrorism, women's rights, honor crimes and a variety of hot topics, I am proud to have interpreted the book from this fresh perspective. I am indebted to Marylin Daibes for doing the layouth (although the cover artwork is mine - no designer in his right mind would do such a thing!). Individual copies of the book might be requested by sending an email to me.
To see the book click here.

Moukarzel Jewelry imitating Nina Ricci: "J'ai envie" de "voler"












Photo credit: F.S.
So the new Clementine ad for Christmas for Moukarzel Jewerly is a total theft from a previous Nina Ricci  ad (for "Nina" de Nina Ricci)... The photos above show how frame by frame the original ad was spoofed for Moukarzel. I am indebted to F.S. for showing me this (Santa's little helper)... Seriously people - some of us are on the lookout, some people have culture, memory, and are learned - so we are not easily deceived anymore.... The final tagline for Moukarzel goes "J'ai envie"... "I am in the mood for..." what? Theft?
Get real. Get a life. And get some REAL creativity while you are at it....

Thursday, December 2, 2010

Exotica - the harder they fall!

So after blotching the Valentine campaign (specifically the outdoor bit), the mothers' day campaign, and the autumn campaign (with to their credit, only getting it right on one of the executions of the balconies), I was anticipating to see what the Christmas campaign would be like. And it turned out to be.... this! I have enclosed the link to the website because it gives a better view than my own picture.
Distorted images of children on the Christmas tree ornaments with the headline going "you're the final touch" - or perhaps "the final nail in the coffin". I think I was a bit deflated seeing this an anti-climax. But then it stands to reason to continue in the same path the ads have been going for some time now.
Here I go again offering unsollicited advice, but after proposing to amend the Mothers' day ad (in an article published in Communicate magazine) to "tob el jarra 3a temma" and arguing that Exotica actually used Arabic in the past (when they did the "khatife" for example - when the word "eloping" was too difficult for the Lebanese public), I propose the same thing this time around.... You see, Arabic - when used properly, can be noble, enchanting, poetic, joyful, touching and sentimental - everything Exotica wants to convey for their Christmas client. A specific carol comes to mind called "laylat al milad" (the Christmas night - lyrics by Monseigneur Mansour Labaki) - a part of it goes "laylat al milad touzhirou el ardou" (on Christmas night, the earth blooms with flowers).
Can you see this headline on a visual depicting some nativity scene surrounding by Exotica plants? A small creche at the bottom of a Christmas tree? Or is this against the rule that says that Christmas is no longer a Christian holiday (yes, I am aware of its pagan origins, but also that it is supposed to celebrate Jesus' birthday symbolically).
I can see such an ad. A beautiful poetic headline with a religious conotation, on top of a warm Christmas scene. I miss seeing that, doesn't anyone else?

Why has our wine industry waited so long to give its best?

I am in love, positively and genuinely in love. We finally have a wine whose name does not begin with "chateau", whose typo is not that of Veuve Cliquot, whose logo is fresh, crisp and plain innovative while still being recognisable, and easy to read. Welcome Ixsir!
I have read in Monocle that Ixsir means "to distill" - not to my knowledge to be honest, I know that when applied to Arak it means "adding water to it" - but also the word remins me of "elixir" that beautiful word with Medieval conotations of potions and dark love spells....
It is good to know that our wine industry has waited so long to give its best.

Just because I have a better shot of it....

I have blogged about it extensively in the past.... How we incorporated "eid el Berbara" and "halloween"... Now I have a better shot of the ad, and since Halloween is coming up... Hmm, actually no, since "eid el Berbara" is coming up... You get the point!

Siblou, a sea of fish....


Will the Siblou mouth gimmick of imitating fish become the next social viral code? I doubt, but here's the campaign anyhow, "fishful thinking" and the super-wonderful Arabic "chaklak 3abelak samak" (you seem to be in the mood for fish) which phoenitically is one of the closest I have ever seen which recaptures the now classic "beanz meanz heinz" - as is the fashion these days there is also an internet campaign to go along with that. I am starting to get a bit "fishy" about all those online campaigns... pardon the pun!

Unrelated typtichs



Cafe Maatouk graces us with a coffee so good its taste lingers on an on - a bit like the Lexus ad "even when you are not driving it, you still are", the TV ad is a bit long and conveys the point without having had to go through all the hassle, but in the billboard execution the one shown here reminds me - not of someone of just had a good coffee but rather someone who has relieved himself from excess liquid in the bathroom!
As with everything else in Lebanon there has to be two of a kind! And the feud behind Voix du Liban makes you wonder about their old slogan "houna sawtou loubnan" (Here is the voice of Lebanon).... Here? But where? The new frequencies of the one controlled by the Kataeb party are shown in the ad, the old ones remain as they are. There can only be one? No, there can only be two!
And then comes the stupid ad from Trident... No way to swollow this one! It says "the flavor you can't get rid of"... Of my God, what were they thinking? if thinking they did! (which I doubt)... When you want to get rid of something, it is because it is vile, bad, and totally outlasted its welcome. And the visual, cute as it is, only emphasizes this destablizing effect...