Friday, December 3, 2010

Moukarzel Jewelry imitating Nina Ricci: "J'ai envie" de "voler"












Photo credit: F.S.
So the new Clementine ad for Christmas for Moukarzel Jewerly is a total theft from a previous Nina Ricci  ad (for "Nina" de Nina Ricci)... The photos above show how frame by frame the original ad was spoofed for Moukarzel. I am indebted to F.S. for showing me this (Santa's little helper)... Seriously people - some of us are on the lookout, some people have culture, memory, and are learned - so we are not easily deceived anymore.... The final tagline for Moukarzel goes "J'ai envie"... "I am in the mood for..." what? Theft?
Get real. Get a life. And get some REAL creativity while you are at it....

10 comments:

Farah said...

They have to know we're not stupid!! PLAGIARIZERS

Anonymous said...

If you look closely, you can see that they are not the same.
One has apples, the other a selloum
In one the girl is on the right, the other the girl is on the left of the tree, clearly these are signs that the two ads are different. In one she's hold with the right hand the other left etc... there are many differences (sarcasm).
Seriously though, over the last couple of years our "creativity" is degraded, it's really shamefull to see such things. And yet we claim to be the swiss of the ME?! seriously with this we're as bad as...

Danielle said...

Wow. This is shameful.

Anonymous said...

samisamisamisamisamisami sami sa always amaze us :)
some of u know GTA ( grand theft auto ) , well sami is playing GTA ( grand theft ads )

Anonymous said...

Well the Loser replaced the anNina of perfume with the necklace. neck okhet l advertising in Lebanon.
J'ai envie de pleurer apres avoir regarder cette pub''.

M said...

boukra btchoufou 3al tv'S 3am ye7keh 3al creativity. 3adeh ma houwe bye3sor kil l afkar.

T said...

stop giving them importance...

Tarek Chemaly said...

It is not importance. Whenever an ad is STOLEN - one should point it out. I disagree that any advertising is good advertising - somewhere we should stick to ethics. Anyone remember those?

DiVa said...

Unfortunately, in the Middle East, we've stopped having our own ideas - we've become just copycats from the West. Question is - where is our identity & culture. Vito, Sami - we need to STOP, THINK & CREATE. What a pity!

Anonymous said...

Shame on you Sami saab and shame on you too Clementine for having such a partner and so called "creative director" .. You are the ultimate example of unethical and unprofessional work. I can't find any more words to describe you. Wait, YOU ARE A DISGRACE.