Sunday, April 20, 2014
So many dairy ads are almost giving me lactose intolerance. As to why all of them initiated campaigns is a bit of a mystery - perhaps it's simply that there's little turn over on the billboards and unipoles so much that their campaigns stayed there unchanged.
Center Jdita goes "when the Lebanese vote, it's normal for the healthy option to win" a reference on their "Product of the Year" win (not much of a credibility there but I shall let this one pass).
Saturday, April 19, 2014
One of the most recurring themes of #InMediasRes was surveillance, seeing and being seen (I am one of the ones who drifted off in my work into an analysis of the conflict of identity - specifically collective memory and national identity - but that's digressing), so yesterday when the "Vero Modca" store performance finished at Station Beirut and as I was gathering my backpack to leave I was approached by a man to whom I had been just introduced some 10 minutes earlier.
It turned out he was Anthony Karam.
And it turned out Anthony took a photo of a man walking on the street earlier in the day.
And it turned out the man being observed on the street was none else than myself.
Asking Anthony why he would take a photo of a perfect stranger on the street (in an act of unofficial surveillance) he said there was something "compelling about a man walking purposefully on the street holding "something" on his back" (that would be my colourful special edition Eastpak backpack).
Since one of the premises of In Medias Res was "no ends, no beginnings" "only middles", the photo marks such a fitting "closure" (not "end") to that roller coaster ride this show has been for (practically) all participants (but mostly initiator Miha Vipotnik).
So there, my photo was taken "in the midst of things" on the final day of #InMediasRes - coincidence? Or an ironic act of cyclical art?
Friday, April 18, 2014
Thursday, April 17, 2014
When the celebrated café Modca became the clothing store Vero Moda in Hamra street it signaled the end of an era and also the metamorphosis of a spirit of a street which paid the toll of the “non-war” (in order not to say peace) more than any other place. This is a multimedia project which eventually will culminate in performances combining scenography and new media. Vero Modca will open tomorrow at Sation Beirut, questioning our collective memory, wondering if it could be in lieu of a traditional history book, and hoping it would lead to a national identity which we all could agree upon.Vero Modca, part of #InMediasRes - Station Beirut (near Beirut Art Center in Jisr el Wati) - 20:00.
Super. Now let's hope it's not stolen because otherwise it's great.
Hope to see you all there for a small tidbit of history through pop culture, which I hope will bring back a collective memory and therefore build a national identity which is agreed upon by all parties.
Projections, interactive works, surveillance cameras (two of the images above depict me photographing myself via a surveillance camera), otherwise, themes related to conflict, dichotomy, tension, roots, home, paranoia, identity, and projection of the self have all been explored in complex, very intriguing narratives by some of the most innovative and daring artists.
Since I am part of the show, the above could be considered a biased opinion (and legitimately so), so how about dropping by Station today and tomorrow while the exhibition lasts to prove me right?
Wednesday, April 16, 2014
Come and witness some technically complex, aesthetically challenging, emotionally provoking artworks which feature young (well, except for me that is - since I am taking part of the show) talents with ideas that would put pre-established notions to shame in a venue which took a wild bet on a show which when pitched was just a text and little more (much thanks goes to Nabil Canaan for accepting the challenge) with all of this orchestrated by Miha Vipotnik - one of the pioneers of the digital art in Europe - and a maverick figure if there was one (the more you try to limit him and clip his wings, the more he goes intergalactic).
Come and be "in the midst of things" #InMediasRes.
Keep in mind that Vero Modca - a multimedia installation about our (failed) collective memory - will take place this Friday in the realm of this event.
Tuesday, April 15, 2014
Whereas I am not familiar with the prerogative of is rebranding it seems that this is an exercise of rejuvenation of some sorts. Younger lettering, a more styled grape, the switch of language use, the lack of capital letters, the absence of the old medieval hint, and so on. And as with every rebranding exercise (will anyone ever learn?) now you have two logos and two identities running in parallel everywhere.
How about this image right from the opening page of the Enoteca website?
As a lead up to Vero Modca store opening within the realm of #InMediasRes on April 18th at 20:00 at Station Beirut, why not enjoy the soundtrack as a blast from the past!
"At altitude 400 meters" starts the ad. How about "at 400 meters of altitude" instead? or "at the altitude of 400 meters"?... Then they go on with "you are not mistaken to bronzed near the pool" - which I believe they meant "you are welcome to tan by the pool" and conclude with "between different type of pleasures" which should be "in between different types of pleasuring activities".
Seriously if their English is as good as their houses, you're screwed.
Monday, April 14, 2014
Par 64 of Beirut Mayhem-Mek reads...."And the Horseshoe in Hamra Street is now a franchise of "Costa Coffee", and it is no more. And the Modca, the other famous café, is now Jack Jones and Vero Moda – a clothing store, and the Wimpy is now Only another clothing store, and the Café de Paris which did the yoyo between opening and closing, now became a branch of Crepaway – a local restaurant chain - and all the major cinemas in Hamra Street have closed down for good and Charles Jacob et Mylady now forever frozen on sale in the cemetery of neon signs."
Vero Modca opening on April 18th 20:00 in Station Beirut.
The whole of the advertising market has gone festive it seems. Easter ads - be they relevant or not - are all over the place. Let's examine the exhibits:
when the duality was discovered, the agency behind Hallab claimed they were first in a targeted campaign in the north, whereas Lurpak has used it nationwide - though who started it is still vague).
disclaimer will accompany the movie as it did with Noah though.
And there is even a religious even "Come Alive"...
And a less religious one "Humping bunnies and sexy chicks"... So there's everything for everyone this Easter! Well, it seems he didn't just die for your sins but also brought in his "wake" (sorry, misplaced word) a whole industry of commercialism to.