Wednesday, November 25, 2015

Abaad the anti-Vileda ad from Lowe Pimo

Remember that silly misogynistic ad from Vileda? Thankfully Lowe Pimo are more enlightened than that. The Abaad NGO for women's rights has this beautiful ad above "men are for politics, women for logistics - Say who?" (or for brooming) shows how had women are treated through popular sayings. The "badda maw2ef" signature doubles as both "needs a strong stand" and "needs a parking" something they used in the "Parking for men only" TV ad. The campaign for parking reminded me of this one by 05 Amam but in a different context. But the Lowe Pimo effort for Abaad is laudable following fiascos such as Vileda!
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