Wednesday, December 2, 2015

Jaguar XF so cliche proof it hurts!

Oh my, color me impressed! The Jaguar XF ad is beautiful simply because it plays as a pastiche for the ads for such cars in that segment. Look at the marvel here, and be warned it includes every "creative" idea about high-powered people you could cram in an ad (the business lunch, the motivational speaker, the city trader, the business-deal in a gym class and so on!) - in a different context it could have been a regular ad for cars in the same segment. You know the type, the ad's copy goes and by God we know the type! We've seen it in hundreds of ads, the "man of the year" corny man that middle executives aspire to, the braggers, the egocentrics, the high-power borkers with their imagined sterile life, their trophy wives and sexy secretaries. Except Jaguar plays this so suavely because XF is "cliché proof". Teehee, funny as hell!

XF TVC 60sec
It's time for something new, something cliché proof. This is not business as usual. This is the all-new Jaguar XF. See Jaguar's luxury business saloon in our exclusive film, or find out more about the all-new XF here:
Posted by Jaguar on Monday, October 19, 2015

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