Thursday, December 9, 2010

Something for the eye, for both eyes...

Photo credit: Miled Issa and Tracy Yaghi
The BLC Bank campaign "ma tkhali chi bi 3aynak" (don't leave anything you desire unfulfilled) has been running for the last 3 months (but amended for the winter loan)... And what does Sony come up with for the Christmas fiesta? "ma tkhali chi bi 3aynak" - the exact same line!... People, if this is theft, then it's a stupid move, if it's a case of bad research, then it's an even stupider move, if it's a case of stupidity, then get out of the advertising business altogether!

1 comment:

Anonymous said...

I have a note on the side regarding the BLC Bank ad: it sucks!
that's what happens when you have a bad designer picking the wrong image from istock photos.
The girl looks like a russian prostitute. So not only does the girl not represent the Lebanese, but the picture is also irrelevant to the tagline.