Thursday, December 9, 2010

Something for the eye, for both eyes...

Photo credit: Miled Issa and Tracy Yaghi
The BLC Bank campaign "ma tkhali chi bi 3aynak" (don't leave anything you desire unfulfilled) has been running for the last 3 months (but amended for the winter loan)... And what does Sony come up with for the Christmas fiesta? "ma tkhali chi bi 3aynak" - the exact same line!... People, if this is theft, then it's a stupid move, if it's a case of bad research, then it's an even stupider move, if it's a case of stupidity, then get out of the advertising business altogether!
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