What I loved about mother's day ad was the use of Arabic. Finally Exotica saw the light. In a previous post I argued heavily about their use of Arabic (which they have not done in a long time - since the 80s probably with one exception that I know of "Marriage Khatife" - or eloping). Other people were not of the same thought because they suggested it would not fit with the target audience of Exotica. But that is not true, it all depends on the kind of Arabic used. The one above strikes a chord.
As usual, Beirut/NTSC offers Exotica their "should-have-been" ad, and here it is!