Thursday, December 5, 2013

Galaxy working across religions

 First it was "hallliha bi Ramadan" (Make it sweeter during Ramadan)
 And when the Eid el Fitr came it became "halliha bil Eid"
Now that Christmas is upon us the same slogan was used except with a backdrop of Christmas tree and snow glass.
Well, if this is not mediation across religions I wonder what is!


Patrick Chemali said...

That's cost efficiency at its best

Tarek Chemaly said...

But to be honest it works (by the way, the whole advertising industry relies on recycling - I know for a fact that the slogan that does not go to bank ends up with an insurance company and if not for a services company... :) )