Saturday, July 27, 2013

Galaxy is out of this world

I previously blogged about the Galaxy Jewels ad for Ramadan, now comes the second ad from the same Brand (Galaxy, the chocolate). Galaxy's positioning is totally geared towards women, which perhaps goes to counterbalance Snickers, and the TV ad in question (which also signs with "halliha bi Ramadan" - make it sweeter during Ramadan) is actually a woman-to-woman thing. Only a woman would notice, sympathize, and act upon the tiredness of the cashier (who has a million Dollar looks - so why is she stuck there?) as an act of kindness during Ramadan but also as a complicity between two females standing by each other as only two females could. I like it - it has a bonding aspect which is compelling.

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