Wednesday, July 29, 2009
Not everything that glitters is chrome....
Hug me I am an Aizoner
Monday, July 27, 2009
Signs and omens
Akram Zaatari's Neruda's Garden blossoms at Beirut Art Center
Wednesday, July 22, 2009
Chanel No Label 5....
As much as Chanel No 5 is flattering to women, Label 5 whisky isn't.... The new campaign that is hitting the billboards is truly blasphemous to women and casts them in the role of creatures will little or not virtue. One billboard features a man - the kind of middle aged investor with a woman on his side and the line: I know she's after my money. Another sees a woman kissing a man with the saying "I don't even know his name." The third is the face of a female and the heading "Plastic surgery made me gorgeous." Whereas there is little doubt that Whisky ads are generally geared towards men as a core audience, there is no need to actually humiliate women in the process....
Monday, July 20, 2009
Summertime and the advertising is easy....
Strange how flat this post-elections phase is!... Very few campaigns, and even less that are interesting. Yet, here's a small round up!... Al Balad newspaper has a new campaign whereby the country (Also the name of the newspaper) without "colors" (In reference to the colors of the political parties) is "clearer", "cleaner" etc..... Which I totally agree with - but the question is: Why does Al Balad need this campaign? Is it going to black and white? If not, why else? Then comes Ksara with "Every bottle tells a story" - with marriages, homecomings, and all that... Well, at least they ditched the usual earth colors. But still there is a long way to go for wines to break free from the mould they created for themselves. Last is that billboard by Progress Gold, which is lame but serves to illustrate a point - the days where billboards are a snapshot from TV commercials are long gone... In the very cute TV commerical, the build up between the two boys is impeccable. The older seems to think that he is drawing the cup by the power of his mind, and only later do we understand that the younger brother is the one moving the table cloth... In the billboard, is just a sorry image of the revealer which is just plain boring.
Thursday, July 16, 2009
Bats and birds of America
Monday, July 13, 2009
A-Films: I love it when a film comes together
Najwa Karam's earworm





















