Wednesday, July 22, 2009

Chanel No Label 5....

As much as Chanel No 5 is flattering to women, Label 5 whisky isn't.... The new campaign that is hitting the billboards is truly blasphemous to women and casts them in the role of creatures will little or not virtue. One billboard features a man - the kind of middle aged investor with a woman on his side and the line: I know she's after my money. Another sees a woman kissing a man with the saying "I don't even know his name." The third is the face of a female and the heading "Plastic surgery made me gorgeous." Whereas there is little doubt that Whisky ads are generally geared towards men as a core audience, there is no need to actually humiliate women in the process....
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