Wednesday, August 26, 2009

What's so civil about this marriage?

As usual for Beirut/NTSC, everything gets sparked by an ad.... In this case, it is the ad of Nadia travel specialy tailored for couples who want to have a civil marriage in Cyprus as civil marriage is not allowed in Lebanon (Not even when it was an "option" - the clergy had the most furious of replies to politicians who dared dread their livelihoods and authority over their "desciples.")...
Naturally, I have nothing against civil marriage, because both of my brothers had one for different reasons (Sparing me the costs that usually the best man - who is often the brother - has to incur in the traditional Maronite wedding... (If I inderstand correctly, renting the car, paying for the bachelor party, the flowers, etc...)).
However when MP Nayla Tueni - the youngest female MP or maybe the youngest altogether at 23 years old - (But not the foxiest female MP, the award goes to Setrida Geagea) gets married in a civil ceremony in Cyprus to TV presenter Malek Maktabi (Whose program "Ahmar bel khat el arid" (Red in bold letterings) was so controversial it is rumored that the new season has been self-banned by LBC) I am left fuming in rage!
Why? Because instead of Tueni having the balls (Sorry, she is a female, so no balls there!) to bring the issue to the floor of the parliament to be married in her own land, she ends up "eloping" to Cyprus like any other Lebanese female who wants to have a civil marriage (Because she is Greek Orthodox and he is Moslem Shiite - an interconfessional church wedding forbidden here and a Moslem one too unless one of the two converts) instead of using her political power and all the hopes of change "because of the voice of the youth" (As Greek Orthodox Archbishop Audi has put it when he backed her up) are found shattered.
I can understand why she doesn't want to convert to being a Shiite because this would upset the already very frail confessional system in the parliament (She was elected on the Orthodox seat in Achrafieh, so she has to stick to her guns), but frankly, I am hugely disappointed. Truly, if anyone could have brought the issue of civil marriage in Lebanon (Which thousands and thousands of couples are doing anyway in Cyprus) to the forefront for a sensible debate and eventually a new law, it could have been Nayla Tueni - Mrs. Maktabi from here on.
As Beirut/NTSC wishes the bride and groom all the happiness, it only wonders what kind of an MP Tueni-Maktabi would make if - when the issue was so personal to her - she did not dare attack it head-on, so what to leave when the issues have to do with something she did not experience herself.
On the bride side - sorry, the bright side - Tueni-Maktabi might stop calling every Shiite as "running in the Iranian orbit" (Her words on so many issues and parties - from Hizbullah to the Tashnag) since she now in bed with one - litterally (Malek Maktabi is not only Shiite, but also his ancestors hail from Iran!)....

Tuesday, August 25, 2009

As if narguile smoking was not enough

Narguile smoking is a plague that is sweeping Lebanon..... And now that the holy Month of Ramadan is among us, there is even more excuse for smoking Narguile so no wonder these ads are being plastered.... The first, for mouassal Ajami (Which if I understand correctly is the flavor of the narguile - grape, melon, two apples (That's how it's called), etc.... And the other is for Firdaws (Paradise) which again is some sort of flavoring. The trick about Ferdaws is that they came up with a creative ad that goes "min timmak la bweb el sama" or "from your mouth to the gates of paradise" (Metaphorically, "may your wishes become realities).... A clever ad, to sell poison..... Come to where the flavor is, come to Narguile country.

End of summer sale

Here are two of the most interesting displays of end of summe sale... The first was already covered before in this blog but now I have a good photo of it (Mobilitop sofa-purse) and then the Mike Sport Kickout sale with the barcodes retreating under the force of the young athlete.... The reas it mostly just percentages being diplayed in shop windows!

Darina displays unilinguistic genius

Darina, one of those powder juices which get diluted in water, has taken over the back of the busses in Beirut to produce a campaign that works in one language.... In Arabic "El may bit doub fiya" means - litterally - in English "water melts in it" (the poor choice of the English counterpart). The genious of the Arabic is that instead of Darina melting in water, it is water that melts in it (i.e. in local slang is in love with it!)...

Congratulations......

These are the posters for the "1000 congratulations" movie (Alf mabrouk), and frankly, I find them spooky as hell!......

Monday, August 24, 2009

Beirut, vignettes.

I have just finished the brilliant "Beirut fragments' by Jean Said Makdisi, which is a war memoir published in 1990 by Persea books.... Just as fresh, crisy, haunting, witty and brutal as the day it was published, the book zigs and zags through a war torn Beirut in all of its nightmarish scenes and glories, depicts the ferocious will to live that emanates from the surrounding cadavres. It is a shame that I have put the book away for so long, because every weekend, as I go up to our village house, I go to the upper floor pick a few books from the 800+ library and get them down to read them, and this one has been staying put for so long.
Maybe, just maybe, because as soon as I picked it up, I knew that Makdisi has managed what I could not have done. She had a book in her whereas I didn't. One of the most disillisioning moments of my life was where I came to terms with the fact that I had no book to produce. This will sound odd to those who know me as a writer (And a published writer at that). But you see, I recognize the fact that - in terms of lengthy narratives - I basically suck!
All I am able to produce is either tight-packed condensed articles, or story-telling through poetry, or at best - meager short stories - but a book there isn't. Yet, it my defence, the two other writers who - in my humble opinion - managed to display that spirit of Beirut in words were Makdissi and Rabih Alameddine whose "Koolaids" is truly an incredible journey in the heart of a Beirut which draws it parallels with the AIDS epidemic in the US.
Forget those corny qualifiers of "Chick lit" (Litterature by women) and "Gay litterature", a good book is a damn good book! And these two are incredible to get to know Beirut.
On all accounts, one of my dreams was to write that great post-war novel emanating from the city, but as my own book "Getting the news from poems" and the two above brilliant examples demonstrate, there is simply no way of writing good litterature about Beirut without plunging into the "vignettes" mode. Disconnected web of short things whose sum is more than that of the parts.
When I submitted an early version of Beirut/NTSC - the book, not the blog - to a famous litterary agent, her dry reply was: "This is good, but it doesn't have a beginning, middle or end." I snapped back and said: "I am writing about Beirut, a city that has no beginning, no middle and no end. I should be faithful to my subject matter."
Beirut zigs and zags and the more you try to hold it steady for a clearer image description, the more it fidgets and melts away.

Aftonbladet: A breath of fresh air from stolen lungs.

Photo from Aftonbladet website The Swedish Foreign Minister Carl Bildt said last Friday that he insists on respecting freedom of expression. The remarks followed Israel's call on Sweden to officially denounce the article published in the Swedish newspaper "Aftonbladet" that accuses the Israeli Army of trading in body parts. "Israel's reaction was strong.. and I think the newspaper has to respond", the FM said. "I am not an Editor-in -Chief of the paper and I am not seeking to be so… but I understand the reaction", Bilt added, expecting no change in relations between Israel and Sweden. The Swedish Ambassador to Israel denounced the article, but the ministry rejected to adopt her remarks. Actually, the relations throughout the past years were strained because Israel accused Stockholm of bias towards Palestinians, and Stockholm accused Israel of breaching the human rights.

Wednesday, August 19, 2009

Triangulated City / An interactive Live Art event in 3 locations

Triangulated City An interactive Live Art event in 3 locations 19, 20, 21 August 2009 at 18:30 - Free Entry 3 performances in 3 secret locations in Beirut. To disclose each location meet at any one of these 3 meeting points at 18:30 on the 19, 20, 21 August 2009: • Long Beach Parking Area, Manara • Barometre Pub (facing Khoury Hospital), Hamra • Corner of Furn el Chebak & Sami Es Solh, (intersection) For more information: info@zoukak.org www.zoukak.org Triangulated City is a Live Art event that investigates the movement of superstition and rumour that spreads through the streets of Beirut. Over three days, in three locations, three performances will unfold simultaneously each evening. The audience is invited to three (3) meeting points where they will be given a clue to the location of the sites. This begins an adventure where the audience explores these three locations spread throughout the city, using a series of keys, codes, secrets and rumours, that will move with them from place to place. Each location corresponds to one of three structural elements of superstition: conviction, ritual, and omens.

Zoukak Theatre Company and Cultural Association has worked in collaboration with Lotos Collective (London/New York) and with invited participants to create this multi-disciplinary site-specific performance world. Through the stories, memories, and urban legends born from the sites, Triangulated City explores the geographical and geopolitical movement of narrative through the streets of Beirut. As the audience moves through the city from location to location, the performance expands to include the journey each individual may take, blurring the boundaries between performance site and reality.

Triangulated City encourages spectators to view the city as a living performance with each location a place of confrontation and encounter.

Monday, August 17, 2009

Gene Aitken: On the sunny side of the street

Pictures do little justice to Dr. Gene Aitken, because my first impression of him is an affable person who looks barely in his late fifties, actually, he is 72. “I work out every day,” he clarified, which is but one indicator of the man’s focus, determination, contagious energy and enthusiasm. Dr. Aitken was passing through Lebanon as one of the teachers of the YES (Youth Excellence on Stage) which took place in Lebanon between August 1st and 15th through an initiative by the Huston-Based American Voices which is tirelessly orchestrated by professional musician John Ferguson. One of the first things I asked what how the YES teachers were able to get the Lebanese students – notorious for their lateness as is the case with the general population – to come on time and be rigorous in their training. Aitken said that “once you lay the ground rules and the parameters and stick to them, it is easy to make other people follow them. Besides, I am used to the “Thai time” thing.” “Thai time? As in Thailand time?” I inquire. Aitken elucidated the mystery by explaining that he currently resides in Thailand, in Bangkok, “I left the US in 2002, and joined Mahidol University where a former graduate student of mine was the music chairperson, and taught there for a couple of years.” Dr. Aitken’s summary of his experience at Mahidol is nothing but a reflection of his overall humbleness. Actually, in his capacity of advisor to the Director of the College of Music at Mahidol University in Bangkok, he established the Wind Ensemble, Symphonic Band, and Choral programs as well as helping to design curriculum for the Recording Engineering and Jazz Studies Programs and assisted in the building design of the new Multimedia Center, Music Museum, and 300-seat auditorium. Aitken goes on: “Then eventually I went to Singapore for a residency. Fell in love with it, contacted the authorities behind the new conservatory and told them I was at their disposal should they need anything." As fate would have it, "there was an open position as Deputy Director of the Conservatory of Music at the National University of Singapore (NUS) which had been open for 18 months. So after much discussion as administration was not my usual interest, I agreed to fill the position and within a year I was appointed as Director of the Conservatory of Music and continued to move the Conservatory forward in terms of developing the program and overseeing andsetting the direction for the construction and completion of the $45-million state-of-the art music building for 200 music students."
“Throughout this Asian experience” continues Aitken, “I kept thinking, wouldn’t it be great if musicians from Burma, Thailand, China, Viet Nam and other Asian nations assembled to play together and be able to communicate musically and otherwise? So in 2003, the SAYOWE (South Asian Youth Orchestra and Wind Ensemble) was born as musicians from these countries auditioned and those chosen got flown to Thailand.” This concept not only furthered positive relations between the Southeast Asian countries, but also identified outstanding musicians in Myanmar, Cambodia, Vietnam, Philippines, Malaysia, Indonesia, Singapore and Thailand. From over 500 students who auditioned in their home countries, 146 were selected and brought together in Thailand where they rehearsed and performed with a final concert at the Thailand Cultural Center in Bangkok. The experience, according to Aitken, “proved that different religious beliefs, cultural disparities, and variances in socio-economic backgrounds all disappeared as these musicians the majority of whom had never worked with someone from a different culture, gathered together to play.” The SAYOWE program is still funded by the Thai government to this day. “They are the leaders of tomorrow,” assures Aitken. One of the other major discoveries of the program, according to Aitken, “was this need for a commonality of language, not just in the musical sense, but in the pure linguistic one. In that case, it was predominately Chinese, and sometimes English. This is because at some point, as friendships were flourishing, people wanted to express thoughts that could only be expressed verbally. And so a common language was a must. For the YES academy in Lebanon this is Arabic, and I see this need for a commonality of language everywhere I go and wherever people from different cultures or backgrounds meet.” “Indeed, the social background is of no relevance whatsoever for the YES academy in Lebanon,” assures Aitken. “We take students for what they are as individuals and only choose them on the basis of talent and merit. And it has been my experience that whenever these meetings are repeated, we go back to see these same people, now devoid of their prejudices and all differences of wealth disappear and they go back again together.” “All these musicians talk of positive experiences they have shared throughout the program, be it SAYOWE or the American Voices and if they cannot participate once more, at least they encourage other people they know to join the experience.” Dr. Aitken retired in October 2006 as Director of the Yong Siew Toh Conservatory of Music, National University of Singapore and the subsequent meeting with John Ferguson took place in Bangkok in 2007. “I had left the conservatory and a few months later called him to say I was interested to be on board of American Voices since the idea of getting musicians from different cultures was something I was already very familiar with through the SAYOWE program.” The first assignment was in Iraq where the main goal of the performing arts festival was uniting the Shiites, Sunnis, Kurds, and many other cultures and religions. “The musicans,” says Aitken, “could have been killed for participating, not only because some people see participation in art forms as not compatible with their religious beliefs but also because they were collaborating with Americans. So it took a lot of courage to participate.” In addition to working with the Jazz Bridges ensembles, he rehearsed the Iraqi National Symphony Orchestra brass section for an upcoming tour. “I always make sure to initiate contact with Army Brass Bands” said Aitken, “as it is always good to get the military involved in such projects. In Nepal, there was a heavy interest from the Police in our project and upon investigation, it turned out they have a full-fledged musical academy where people 400 people were training how to be policemen in the morning and musicians in the afternoon.” In 2007, Dr. Aitken conducted China's top military band, the Military Band of the Peoples' Liberation Army of China, in Beijing, for the opening of their new Concert Hall. It is the Central Government of China's own military band. In addition, he conducted master classes for over 100 Chinese wind ensemble directors on how to build and strengthen their wind ensemble programs. On 25 July of that same year, Dr. Aitken appeared on ABC World News direct from Erbil, Iraq, conducting the American Voices Jazz Bridges Combo and Big Band as part of the 10-day festival in the performing arts as part of the American Voices event this first-ever Iraqi Performing Arts Academy with funding from the US State Department. Iraq, being the thorny issue that it is in American policy, begs to open the topic of “cultural diplomacy” which is one of the main drives of American Voices. Pressed as to whether the United States is capable of “winning the hearts and mind of the natives” through culture rather than military might, Aitken is only too enthusiastic to reply: “Absolutely!” He then goes on to say, “the US is capable of showing its might, and the saying that Rock music contributed more than anything else to the fall of communism is not devoid of truth. The US is very advanced in the arts world and music is a form of self-expression where we can provide expertise. It is not just about building buildings, it is about helping people to help themselves, and the arts play a major role in this aspect.” But, as with anything that is closely or remotely associated with development, the “helping the people help themselves” is a concept which “locals” might associate with a condescending behavior. “It is so easy to circumvent the idea of such a behavior” assures Aitken, “we learn from them as much as they learn from us. People understand that their contribution helps bettering the programs we are offering. And most of the time you have musicians having a take on our music, giving it a local flavor or twist, which we later on say: Hey, I am going to steal this idea and implement it elsewhere!” As the US navigates low opinion rates in many countries, Aitken warns that “one must differentiate between the people and the official government stance. Just like American people were different from the stand point of their government, same applies to Iran. When we look at the overall value system, and when we notice as to how much the family is concerned about the education of the child, the US must now draw from other cultures to help us help them better. The US in itself, musically speaking, has become a giant melting pot. What is currently heard is not orchestra or jazz but more like world music borrowing from major influences from outside cultures.” Jazz, being the only form of music to have originated in the US, is Aitken’s specialty, and to his chagrin, “is much more popular in the Europe than it is in the US. And it is so stimulating to hear a musician from a different culture giving his contribution to jazz.” Dr. Aitken is no stranger to jazz teaching though, as a matter of fact he received the United States top jazz education honor by being awarded the 2007 Jazz Educator of the Year by DownBeat magazine and the seventh inductee into the DownBeat Magazine Jazz Educator Hall of Fame. Prior to that, in January 1995, he was the 32nd individual inducted into the International Association of Jazz Educators' Hall of Fame along with Doc Severinson and Ella Fitzgerald, joining others such as Count Basie, Woody Herman, Louis Armstrong, and Duke Ellington. With a minor in anthropology, Dr. Aitken is an excellent candidate to exploring different cultures, “I try to get as many local recordings from the countries I visit.” So, I inquire, “Are you going to watch any concert in the festivals going on in Lebanon?” “No, tonight, I am going to hear jazz at the Bar Louie in Gemmayze.”

Monday, August 10, 2009

Toy market competition grows deadly

(C) Peter Zupanc
In an unprecendented event which shoes the escalation of hostilities between toy makers in different continents, a businessman by the name of Santa Claus was attacked while on visit to the Chinese market. The purpose of the visit according to Santa Claus Inc. was to see if some of the businesses can be outsourced to the North Pole where apparently workers work for free and do not demand any form of syndicate protection or social security. The photos shows a fully insured Chinese worker whose takents Mr. Claus was trying to reach reacting violently to the proposal. Sources in the North Pole could not be contacted for the purposes of this article.

Thursday, August 6, 2009

Article as it appeared on france24.com/fr

La pub gagne du terrain Un pot de peinture qui se déverse en dehors de son affiche, une bouche d’égout transformée en tasse de café fumante. Des pubs de ce genre, vous en avez sûrement vu dans la rue ou reçu par e-mail. Notre observateur spécialiste en publicité et communication, nous fait partager quelques unes de ces campagnes qui « jouent à ne pas être des pubs »… Les publicités hors-médias sont une nouvelle forme de publicité qui cherche à faire partie intégrante de l’environnement qui nous entoure sans s’imposer au consommateur de façon clinquante et agressive. Depuis 2003, ces publicités connaissent un succès croissant. Présentes dans un premier temps dans les grandes villes du continent américain (Rio de Janeiro, New York), elles ont depuis envahi l’Europe et font une entrée fracassante au Moyen-Orient. Dans les grandes agences publicitaires, un département est désormais spécialement consacré aux publicités hors-média et le festival international de publicité Cannes Lions leur réserve même une catégorie (http://www.canneslions.com/festival/) . « Puisqu’elles sont accrochées dans des endroits inhabituels, les gens ont le sentiment de faire une ‘découverte’ et confient donc le ‘secret’ de leur trouvaille à leurs amis » Tarek Chemaly est consultant en communication et conférencier universitaire à Beyrouth. Il a glané ces publicités hors-média au cours de ses voyages et sur le net et en a publié des échantillons sur son blog (http://beirutntsc.blogspot.com/). « La publicité est partout, dans nos rues, nos journaux, nos magazines. Mais au fil du temps, nous nous habituons tellement à leur présence qu’elles commencent à passer inaperçues. Pire, nous développons des réactions immunitaires à l’égard de publicités et de ces publicitaires qui veulent toujours nous vendre quelque chose. Les publicités hors-médias, elles, ne se présentent pas comme tel et réussissent ainsi à duper nos mécanismes de défense. Nous baissons alors la garde et nous nous laissons plus facilement séduire. Elles y parviennent en nous surprenant dans des endroits inattendus, à priori non destinés à promouvoir des produits commerciaux. On peut les trouver sur les portes coulissantes des centres commerciaux, autour des pots d’échappements de bus, sur les miroirs des toilettes dans des endroits publics ou des restaurants… Et puisqu’elles sont accrochées dans des endroits inhabituels, les gens ont le sentiment de faire une ‘découverte’ et confient donc le ‘secret’ de leur trouvaille à leurs amis. Les pubs hors-médias profitent ainsi de la force du bouche à oreille et d’un marketing viral véhiculé par des milliers d’internautes qui veulent partager avec leurs connaissances, par courrier électronique, ce qu’ils ont vu et apprécié. Et comme partout dans le monde, les lois ne sont pas en phase avec les nouveaux médiums. Ce type de publicité échappe donc à tout contrôle et profite d’un vide juridique en la matière comme ce fût le cas durant des années pour la publicité sur Internet ».

More creative ads - now in a lot more places.

I think you might be interested to know that the post "More creative ads" has made it to these links: http://observers.france24.com/en/content/20090805-pub-gagne-terrain-hors-media-creativite#comment-276213 http://www.slate.fr/story/8937/la-pub-la-conquete-de-la-ville

Monday, August 3, 2009

Turning down 10 million....

Recently, every other Lebanese has been getting phone calls from a +0 number which starts with "Assalam alkeikoum, would you like to make 10 million Dollars?" - well, I never knew what the rest of the prerecorded message was but I know that this is when I hung up. The news has been all over the place the Israelis were trying to get hold of credible information regarding some missing in action people (www.10million.org).... When my mother later in the afternoon of that same day asked me to check her missed calls to see who it was, I did so and then said "Oh, you just missed your chance of making 10 million Dollars. Better luck next time!"

Sunday, August 2, 2009

More creative ads....

Click on the photos for a full understanding of the ads (The saved name of the file tells it all)

The boys of summer

Never mind Don Henley's song, just breeze through the Lebanese version... Just seeing the Awtar restaurant ad for its belly dancing duo sends me to Maison Tellier's Lulu and Framboise (Guy de Maupassant) but then I guess it is just me having a wet dream.... Then, for all those who thought the ghost of Michael Jackson was a prank, thing again, apparently the "Buzz" (A local drink) has it otherwise. The City Mall is here simply because it is the only ad in town with summer colors and summer moods - the rest are still either in a post-election mood or a pre-Ramadan one. IWC or rather IWsee-through strikes a genius note which is very welcome in the dull background of the city - naturally at such a price IWC could have easily put something to cover its parts - but then, if that's the price of a beautiful ad so be it!... Mobilitop, a gallery catering mostly to C class people, announces its sales with a brilliant billboard "It is time to save" (Save the summer from dull ads as well!). Tefal, talking to francophone housewives, stikes a note while the whirlpool lingerie program is deemed offensive by one man but cute by a woman I know. I tend to side with her on this one!