Tuesday, August 25, 2009

Darina displays unilinguistic genius

Darina, one of those powder juices which get diluted in water, has taken over the back of the busses in Beirut to produce a campaign that works in one language.... In Arabic "El may bit doub fiya" means - litterally - in English "water melts in it" (the poor choice of the English counterpart). The genious of the Arabic is that instead of Darina melting in water, it is water that melts in it (i.e. in local slang is in love with it!)...
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