Monday, September 2, 2013

Boom Boom Japp Japp

Boom Boom Energy Drink Ad
Japp Chocolate Bar Ad

I originally saw this on Plus961 so the research credit goes to Rami... But of course, here we go again and again - replicating an international ad frame per frame, and then calling it "local insight". Local insight in this case replaces the chubby running with a silicone-infused lusty woman, the red Porsche with a red Ferrari - oh so Lebanese hayete! - and the Jamaican truck driver with a Lebanese macho steroid-filled "jagal". But if these cosmetic changes are the only differences, then I am afraid we still have a major copycat shoved down our throats (with Boom Boom being a drink, this would be literally the case).

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