Steininger kitchens - is this the best tagline ever?

I rarely use superlatives but this one is worth it. The Steininger kitchens (I saw one super sample at the Karina Sukar gallery) have what amounts to one of the most stunning taglines in the history of taglines "maybe no kitchen at all" - it is both pompous and self-depreciating, a reference to their kitchen-as-artworks and a testimony to what they do. Brilliant to be honest.