I saw this campaign on the streets today and thought it was a worth of mention. Sure the visuals and even the youtube ads are quite cliché - the kind a committee judges fit it could influence the youth - but the most powerful part of the campaign is actually the headline "na22i hayetak" with "na22i" in Arabic meaning "choose" and "cleanse" so for this alone this is worth a mention! As I hope the campaign is effective, one cannot fault them for their choice of headlines.
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