|Photo credit G.H.|
This campaign is indeed needed at this time of major water shortage, and obviously the work to do it and get it out to the public was done in record time which is impressive. Even the tone of voice is not too pitiful or sad, just enough to raise awareness without turning people off. My major concern? Who thought of this unpronouncable name for the campaign or the twitter handle (it took me 4 days to research this since I was not able to spot the name of the campaign printed in perpandicular (seriously, whoever thought of doing this is just media blind) on the billboard and eventually be able to comment on this!).