Tuesday, May 13, 2014

Jim Beam vs Braco Dimitrijevic vs History

When I saw this Jim Beam Bourbon ad "Make History", there was something so impressive in the ad, so noble, even if of course - it was just saying "have a good time" in a twisted way (mind you the second visual of the campaign "epic nights start here" is just "meh" in comparison) - and made me remember one of the most interesting artworks I have come across "This Could Be A Place of Historical Importance" by Bosnian artist Braco Dimitrijevic (a variation of which is "This Could Be A Place of Historical Interest") which depicts any place basically as one loaded and prepared to be a "landmark" of some sort, filled with all the possibilities of grandeur than "history" might be willing to save for posterity.
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