McDonald's advertises Fish-O-filet once more - why? Implicitly because of lent (only Classic Burger Joint dared say it though!)... "It has a split personality" the ad goes.... Because the offer contains a free fish burger. Not bad, but they did much better in the past - they might have stuck to that same ad this year too. If it ain't broke, don't fix it. I am talking to you. Both of you.