"Well, finally someone had the courage to say it as it is... We all know that during lent or al siam (the period of fasting which starts today and last until Saturday before Easter) many Christians abstain from eating "red" meat and focus on "white meats" such as fish which is why international chains give us the fish menu - or the ads of it - during this time (this blog has reviewed them so many times that the matter ended up being "fishy") but finally, someone really said things as they are: "Only during lent" goes the Classic Burger Joint. YES, of course! Why suddenly there's a proliferation of ads about fish menus? Because of the above mentioned reason naturally. Somehow everyone is too shy to say it. And even went a bit further than expected visually and inserted the fish symbol as early Christians used to draw it."
It is interesting that whatever I said can be reapplied to this year - same brands, same messages etc (although the McDonald's slogan which used the word "dawbalit" in two meanings - doubled and flunked its class - makes the slogan read "it's so successful it doubled" or "it is so successful it flunked its class" - makes one smile in appreciation) - but also last year "Rio" left me a comment:
"I am tired of hearing people trying to prove that they exist. Christians don't need to prove anything to anyone. No one is blocking their right to exist.
Insecurity comes from within.
I am Christian and proud. I need not prove it to anyone.."
To which I replied:
"In case the aim of this post did not come through, it was NOT about proving that Christians exist (and if you noticed, I slapped Classic Burger Joint on the hand for using the fish in such a blatant way). But for ONCE someone mentioned lent and addressed a clearly defined target audience.... So I am not paranoid either.... And I do not need to prove my existence to anyone either."
So here goes the polemic all over again. As a side note: When was the last time you saw a Ramadan offer not clearly stated as being a Ramadan offer? This does not stop people like me enjoying Ramadan offers of course, nor does it stop a Muslim enjoying a quinoa burger at Classic Burger Joint.