The Christmas ads are among us, so yes, all the Santas, hot women dressed as santas, santas with hot women in their laps, etc.... But this one caught my attention - simple, effective, not over creative, AND you actually understand what is being sold. Two hands are "browsing" a jeweller's box! Duh, it's an online jewelry store and it comes courtesy of Antoine Saliba. Well played!
13 comments:
SUprisingly a very good campaign considering they've been messing up a lot on social and spamming groups and people on LinkedIn!
You preach about copycats and you accuse agencies left and right about stealing and plagiarism... and yet you FAIL to realize that this piece of work is a STOLEN idea in itself!
done. done and over done...
no wonder your blog stopped attracting traffic...
Would you please be kind to give me a link to the ones done before (I was not aware of them). As to my website traffic, well - speak not of what you have no idea of. :)
http://adsoftheworld.com/media/print/tendinol_35_computer
http://files.coloribus.com/files/adsarchive/part_878/8789805/file/newspaper-laptop-small-40194.jpg
found in few seconds... do your job.
Please note this is not copycat. If you wish to have further example you can check the "Middle East Airlines" online booking (which also used the keyboard as runway).... What you refer to is a pattern of thinking (whereby the item related to the trade is used to signify digital instrument). So far I have not seen it applied to a jewelry box. By the way, it seems your research skills are phenomena(l).
"this is not a copycat"... I was amused by that.
what can I say credible objective statement...
I rest my case!
A copycat would be for example when the Nina Ricci ad for l'air du temps gets stolen TWICE. That's copycat as an objective statement.
not a "pattern of thinking"?
"Two huge doors open, woman dressed elegantly enters a white room, she advances in a lavish setting, a Christmas tree is there and gifts are beneath it (a bare tree to signify winter is also present), camera moves to the outside to show outdoor/indoor view from the window, woman unwraps gift from under the tree, and puts it on the tree (or takes it off in the original ad), cut to..." YES, of course this is a pattern of thinking, for a phenomena(l) advertising thief.
Note - when in a hole, stop digging.
a product is open 90 degrees placed and shot on a table in an angle to give a shape of a laptop, with a human holding his hands ready to type to give the impression that the object is actually a laptop.
YES
a bloody COPYCAT.
stop your stupid argumentation, I am not defending phenomena but please stop insulting our intelligence: "pattern of thinking" is as lame as "inspired by".
no more time wasted on this blog, I'm out!
Oh not please don't pull out, you already said my blog "stopped attracting traffic" I cannot afford to lose my ONLY visitor...
"There's nothing worse than a scorned advertising man" it was recently said about Charles Saatchi about his attitude during the trial of his ex-wife. It also applies to some people in the Lebanese advertising scene.
And of course you were not defending Phenomena... (Canned laughter and pre-recorded audience applause). The "pattern of thinking" he displayed does not need defending after all. Right?
Hey, "Anonymous", do you even read the post well?
No one ever accused the Antoine Saliba ad of being a copycat.
On the contrary, although it is not as attractive and does not embody the epitome of creativity, the blogger did acknowledge it being a smart, clean and well conceived ad.
Don't get your panties in a bunch.
Relax and take a chill pill.
And by the way, what's in it to you? You the one who did the add?
Is that why you write under a pseudo? Too afraid to say who you really are? Then we don't want you here anyway.
If you are so keen on dissing this blog, then put on a pair and tell us who you are.
Maybe because he was never my student and therefore never told him to be proud of his opinions. But then when anonymous is an ad thief, he had to hide.
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