Thursday, December 12, 2013

Game/Set/Match - or how to win over ad thieves.

Photo credit here

Today was, by all accounts a bad day. And it kept on getting worse. Until an "anonymous" person engaged in the comments below regarding my Antoine Saliba Christmas ad opinion (and then I unleashed my "go ahead, make my day (or what's left of it"). Obviously the person in question (according to him/her) was "not defending Phenomena" or the person behind it (i.e. Sami Saab) for stealing the Nina Ricci advertising TWICE. No, no, of course, it was about something else entirely (ironic smirk). Well, I am certainly not a Federer or a Nadal (or God forbids a Sharapova) but ladies and gentlemen, this is how one sends thieves packing.
Pity this happened after my conference on plagiarism at USEK, otherwise, this whole banter could have been used as is in the presentation. Not everyday do you get to speak live to an ad thief.
Here is the exchange in its entirety. And this is how you win game, set and match over impostors:

Anonymous said...

You preach about copycats and you accuse agencies left and right about stealing and plagiarism... and yet you FAIL to realize that this piece of work is a STOLEN idea in itself!

done. done and over done...

no wonder your blog stopped attracting traffic...


Would you please be kind to give me a link to the ones done before (I was not aware of them). As to my website traffic, well - speak not of what you have no idea of. :)

Anonymous said...

http://adsoftheworld.com/media/print/tendinol_35_computer

http://files.coloribus.com/files/adsarchive/part_878/8789805/file/newspaper-laptop-small-40194.jpg


found in few seconds... do your job.

Tarek Joseph Chemaly said...

Please note this is not copycat. If you wish to have further example you can check the "Middle East Airlines" online booking (which also used the keyboard as runway).... What you refer to is a pattern of thinking (whereby the item related to the trade is used to signify digital instrument). So far I have not seen it applied to a jewelry box. By the way, it seems your research skills are phenomena(l).

Anonymous said...

"this is not a copycat"... I was amused by that.

what can I say credible objective statement...

I rest my case!

Tarek Joseph Chemaly said...

A copycat would be for example when the Nina Ricci ad for l'air du temps gets stolen TWICE. That's copycat as an objective statement.

Anonymous said...

not a "pattern of thinking"?

Tarek Joseph Chemaly said...

"Two huge doors open, woman dressed elegantly enters a white room, she advances in a lavish setting, a Christmas tree is there and gifts are beneath it (a bare tree to signify winter is also present), camera moves to the outside to show outdoor/indoor view from the window, woman unwraps gift from under the tree, and puts it on the tree (or takes it off in the original ad), cut to..." YES, of course this is a pattern of thinking, for a phenomena(l) advertising thief.
Note - when in a hole, stop digging.

Anonymous said...

a product is open 90 degrees placed and shot on a table in an angle to give a shape of a laptop, with a human holding his hands ready to type to give the impression that the object is actually a laptop.

YES

a bloody COPYCAT.

stop your stupid argumentation, I am not defending phenomena but please stop insulting our intelligence: "pattern of thinking" is as lame as "inspired by".

no more time wasted on this blog, I'm out!

Tarek Joseph Chemaly said...

Oh not please don't pull out, you already said my blog "stopped attracting traffic" I cannot afford to lose my ONLY visitor...
"There's nothing worse than a scorned advertising man" it was recently said about Charles Saatchi about his attitude during the trial of his ex-wife. It also applies to some people in the Lebanese advertising scene.
And of course you were not defending Phenomena... (Canned laughter and pre-recorded audience applause). The "pattern of thinking" he displayed does not need defending after all. Right?
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