Candia has a new opening - apparently with a twist. Prior to that I believe it was a full opening. Maybe the milk remains more fresh this way? Whatever it is, the ads are a bit self-defeating. In ALL three situations the person would want more than "one twist is enough" as the line suggests. Doing the hula hoop? You would it to last forever. Doing a ballet pirouette - same thing. Your dad is play-pretending with you playing "airplane"? (I know form my nephews that the classical reply is) "encore!"... So one twist is not enough. Unless I am not getting it.