USEK students were given a very difficult brief in my Esquisse II class. To do a post-launch campaign for the impressive magazine The Outpost. The excercise, crammed in two hours produced some incredible gems. Here are some of the highlights in no specific order.
Amira Rahme saw - that once The Outpost was launched it was an invitation to "think" but not only that, after a long period of brain-rusting publications, it's actually, "think, again."
George Rahme went back to Edisson when he was told that he needed 1000 trials before inventing the lamp to which he replied "I found 1000 ways of NOT creating the lamp" - so the possiblity is simply the "success of failed."
Since the students did not have access to the typo of the magazine, and since the exercise was done in such a short time, they went and copied pages only to be able to cut and paste letters of their slogans with as much of a logo as they could gather, hence the "ransom-letter" effect on the final output. No computer gimmicks were allowed.
So.... Ibrahim, Raafat, Layal and co.... I challenge you to do better than that. The ball is in your court!