Science world ambient ads: We can explain.

Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. The result is stricking, witty, smart, doesn't take itself seriously, but also informative, curiosity-inducing.... And just as Science World says: We can explain....
And NO lab coats or before/after in all of the campaign! Isn't that a scientific miracle in itself?