Saturday, October 13, 2012

Science world ambient ads: We can explain.





















Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. The result is stricking, witty, smart, doesn't take itself seriously, but also informative, curiosity-inducing.... And just as Science World says: We can explain....
And NO lab coats or before/after in all of the campaign! Isn't that a scientific miracle in itself?
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