Sunday, March 11, 2012

Lebanese advertisers springing on the Arab spring

Frankly, I am starting to find it nauseating, or in Rick Santorum's words "it makes me want to throw up"... Here they are, two Lebanese advertisers capitalizing on the Arab spring. Ramsay Najjar in a book entitled "the Arab spring wants" and Rizk Group announcing their rebound relationship with Havas after the floundering of their TBWA association. What makes me annoyed is that, for any Lebanese advertising agency to have accounts in other countries, close ties with the current regimes are a must - and the two people in question as nothing but a replica of this formula. I honestly wonder how, while courting presidents and kings, one is aware of what the Arab spring - and the people behind it - wants.

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