I was devastated when I saw this Kool cigarettes ad.... As if someone was robbing me of my memories. My landmarks. My references. Like every other Lebanese person of my generation I grew up to the "Lucky Strike man" with that unforgattable copywriting in the ad "mountalek, moudrikoun darikahou, wathinkon min mafsih" (a go-getter, self-assured, confident of his path) only to discover that it was not the Lucky Strike man at all, he was just an imposter... He was the Kool man. And so there, nothing is for real!