Steven Meisel + W magazine = Something doesn't "ad" up!

This is a series of ads by Steven Meisel... Yes, the great man himself. They have appeared in W magazine's October issue... Their common factor? All of them are fake ads for imaginary products using celebrities to promote them!.... Please make sure to read the full article here and a pity I had to cut off two osé ads because this is child-safe website.