With the word "3arous" doubling as "sandwich" and "bride" - Puk came up with this double-entendre and even recreated the famous song "zeffo el 3arous zeffouffa" (hail the bride, hail here) making it "roll up with sandwish, roll it"... Quite handy for this back-to-school period. And even the layout is classy enough. Good job - now, don't forget to bring "Picon" from the supermarket! (Yes, we are that brand-loyal... But Puk has to try)
2 comments:
don't you find that the visual (adding a sort of dress-lookalike- to the dipping bread-stick) shares an uncanny resemblance with the once-lovely Exotica ad from about 3-4 years ago? ("dress up your wedding"...with the flower upside-down to look like a white flowing wedding dress)...
i'm only pointing out the resemblance on an art-direction-visual aspect... not saying that the idea in itself is bad...
Yes, absolutely correct - actually I was going to point it out but I thought it was one of the rare visually apealing ads on the roads these days so didn't want to ruin it for them. But YES you are one 100% correct.
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