Gracia Soued invents a citizen journalism website, called "Equal" (look at this impressive logo!) and then sells it under "one entity. Different voices". She invents ways whereby the news is relayed through everyday democratized media (a simply digital camera, a cell phone) but also goes on to make every news-worthy personality a multi-faceted item in the eyes of the public who sees "one entity" through "different voices" (Is Carla Bruni an ex-model, a singer, France's first lady? All of the above?)… It is "news from all sides of the equation" as she beautifully terms it!
PS: At the time of the final presentation some of these layouts may have been modified slightly.