Then he says that Beirut/NTSC does settle for the obvious or the easy (“Ma mnerada bel hayyen”) which is why not only do we solve Rubik cubes, but also we do Sudoku within every square!... In addition, if you think we are easy on the brands, well – we aren’t! Which is why we dare say the story behind every brand “out of respect for your intelligence”.
It is a pity I cannot paste the whole project here. Suffice to say that, as patron of this project academically, and as its “client” in real life – it was such an honor to have been part of this process with Fady.