Exotica, and the campaign that came one month too late!

I would have loved it if this campaign was Exotica's mother day campaign instead of the other one.I can imagine this same visual of (a tree being marked for height the same way children are) with instead of this line (they grow up too fast), something like "Sharpen your motherhood instincts"... Well, at least in this campaign, Exotica got rid (once more, and hopefully once and for all)  of the human element which was consistently bringing their ads down. And yes, it is cute for a "summer campaign" but it would have a super mothers' day campaign, if it wasn't a month too late.