What's new copycat?... Hallab v/s Lurpak

Hallab sweets (and therefore TBWA/Rizk) has been caught red handed. The same gimmik of "ma3moul bi atyab zebde" for Lurpak has now been used for Hallab "ma3moul... bi hob" (done with love).... People, I don't care WHEN the idea was presented to the client, just pay attention that a couple of weeks earlier Lurpak came with the same idea - which makes yours (not matter how fresh when it came out of your minds) rather obsolete (and worse, it looks like a theft).