When things get fishy.

Because it is lent, many fast food chains resort to promoting their fish-based meals (as many Christians fast while abstaining from chicken and red meat)... McDonald's was one of those this year who advertised "bit fish el khele2" - in Arabic the word fish means "there is no" or "release the pressure". McDonald's used the latter this year "it releases the pressure off your nerves" while Hardee's back in 2007 used the other one....