The brand protection group is on all fronts these days trying to indicate that "the closest things to you could be fake" - already Beirut/NTSC reviewed Darine Sabbagh's facebook debacle, and now come the billboards advertising "flashy yellowness" (for fake toothpastes) and "electrified hair" (for blow dryers)... And in between Kamil Kuran (Managing Director, Levant Region at Leo Burnett) was there starting to present Kalam el Nass on LBC instead of Marcel Ghanem - again to emphasize that things/people you are familiar with or even one of TV's most known presenters could be a fake... Which, considering Ghanem's case, could actually be true, not fake.
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