The TVC was cute what's with people stuck in the elevator and the guy eventually pushing them away by the strength of his breath (fortified by a Hall's)... Now take that and apply it to a bus - and let yourself down!... Sadly the execution on the bus is a tad lame. Sure the guy wants his (private) spave in a (public) transportation - but this does not deny doing a good layout. The headline remains the same "el 7ayet badda nafass" (take a deep breath to face life).
3 comments:
seems more as if the guy stinks, rather than showing the mentol power
Now that you mentionned it - it reminds me of this wonderful creative media ad: http://sirloinskipper.fotopages.com/?entry=1031492 (people move away when you have body odor).
I liked the TVC more. But still, Halls a medicated cough drop! Not a breath freshener! This product has a totally different position in the states!
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