Thursday, November 25, 2010

Take a deep breath...

Photo credit: Miled Issa
The TVC was cute what's with people stuck in the elevator and the guy eventually pushing them away by the strength of his breath (fortified by a Hall's)... Now take that and apply it to a bus - and let yourself down!... Sadly the execution on the bus is a tad lame. Sure the guy wants his (private) spave in a (public)  transportation - but this does not deny doing a good layout. The headline remains the same "el 7ayet badda nafass" (take a deep breath to face life).

3 comments:

Darine said...

seems more as if the guy stinks, rather than showing the mentol power

Tarek Chemaly said...

Now that you mentionned it - it reminds me of this wonderful creative media ad: http://sirloinskipper.fotopages.com/?entry=1031492 (people move away when you have body odor).

Danielle said...

I liked the TVC more. But still, Halls a medicated cough drop! Not a breath freshener! This product has a totally different position in the states!