Tuesday, November 23, 2010

Independence day a la Leo Burnett

Is it a bird? Is it a plane? It's superman!... Actually, close, on Independence Day, it could have been a bird and a plane participating in the national parade, but Leo Burnett got the super idea of parachuting (actually, not metaphorically!!!) roses over town... "Under the protection of soldiers, roses blossom" (bi7imayat al jounoud, tanmou al wouroud) read the message in Arabic!... At a time when the whole nation seems divided it is good to know that we seem to be having a unifying factor. Well, congrats for Leo Burnett for this initiative!... And happy Independence day (perhaps one day we might just get it!)