Thursday, June 17, 2010

USEK - The graduates - Yahya Assaf

Project: LibanPost
Selling line: Turbo
To rebrand and make a new campaign for LibanPost is indeed a challenge. Yahya met it with panache! His visual interpretation of the line turbo is a stroke of genius! The tilting tower of Pisa goes straight, the statue of liberty has its light burned out, and local landmarks shift in shape and even place all due to the sheer speed at
which LibanPost is operating. Turbo indeed for him!
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