Thursday, June 17, 2010
USEK - The graduates - Marilyn Daibes
Selling line: Khouzou al kawa3ed min fam ashekman (take the rules from the mouth of Ashekman an outtake on the sentence "take wisdom from the mouth of the madmen)
Marilyn set out to rebrand Ashekman which is no mean feat considering they have an already high powered and well-hyped image. What is interesting is that she manages to keep the flow and yet make a departure. Just her even "ashekman mafkhout" (or muffler with a hole in it) is a continuation of the Ashekman strategy, though is conceptually very strong as it emphasizes that ashekman are actually twin brothers. Well done!