Thursday, June 17, 2010

USEK - The graduates - Dalia Fadel

Project: Sarah's bag
Selling line: Hold an idea
Sarah's bag is a commercial entity with a human side - how to show both of these - all while affirming the exceptional hip factor of the brand is what Dalia did by first saying "hold an idea", then "hold your own idea" and then "hold an ideal" - the last message was due to the fact that Sarah's bags works with women prisoners and so Dalia thought that since prison is not the end of life she emphasized the case of many previous prisoners who went on to win Nobel prizes. And YES, that is me there with my own idea....
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