Project: National Library
Selling line: 2raye bel jemle (English adaptation: Reading, etc).
Well, if tarot readers, palm readers, and whatever else are starting to read books - what are you waiting for? Not only this but if every other movie is based on a best selling book, then why not cross-compare by reading the original before seeing the celluloid adaptation? All these questions and much more make Costa's project a very refreshing take on what could have been a boring campaign for a very "preachy" topic.