Thursday, June 17, 2010

USEK - The graduates - Elsy Nohra

Project: State busses
Selling line: Na2le w naw3iye (a transport in quality - a shift for a
better quality)
Graduating top of her class, Elsy managed the unthinkable - to revitalise the image of the state busses by emphasizing their qualities (which combine the comfort of a limousine, or the agility of a Mini, etc....) And then she went on to describe what happens when cars become so dispensible - they die!... "7ded w boya" which is a word play of "new paint job". I love the "my key is a buspartout" (a take of the french word Passe-partout). No wonder she came out on top!
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