Thanks for Elsy Nohra for pointing this out!... Kunhadi, an association for road safety has initiated a campaign to confirm that sending a text message from your mobile phone while driving distracts your attention by 85%.... The ad however has an uncanny resemblance to one by Mounta coffee... Too close for comfort to be honest. So what kind of message is Kunhadi giving? A text message, obviously, and while driving!... I guess their attention was distracted, luckily vigilant people like Elsy are here to report.