For snowman roll over ad (Twice!)

So first there was the Tapirama ad: You roll over the carpet you sell, you roll over another one (but smaller) dress it up as a snowman and it is a cute trick to announce your winter collection. Now Persil does the same thing but this time with a towel (and a smaller towel)to say "laundry as clean as snow"... But it was already done before - plargiarism? Yes, I do think so!