OK, so when three people ask me to review the Abed Tahan Mother's day ad, it means that there is something hot going on there... And when it comes to hot - well, this is straight out of the oven!.... The ad is so simply but truly effective... It says "now it is your time to "carry"" which is also read "now is your time to be pregnant"... The visual shows a man holding a present for his mother but who actually looks as if expecting... Simple, clean and effective... What could a mother ask more for!