Tuesday, February 24, 2009
Thank God you're a man! Beer ads.
Perhaps these ads have already landed in your inbox by some email forwarding friend with "fwd:hahaha" as a title, yet, whereas forwarding is the single most easy way to get exposed to anything, sometimes there are some "diamonds in the rough" burried among your spam.... The ad basically tells the difference of what it is to be a man and what it is to be woman - not in the "Men come from Mars, women come from Venus" way - in the easy everyday life kind of way.... Men like their beer simple and uncomplicated, their dates low key and preferably leading to sex, and their going outs full of beer but also with the presence of a urinal - which unlike Marcel Duchamp's art piece - actually does serve its purpose. Women, on the other hand, have to match their clothes with the kind of alcohol they are expected to consume, have to foresee what is next after the one night stand with all the possible scenarios entailed, have to plan ahead their trip to the bathroom (preferably with another female companion) and all the dramas that result accordingly. Hence the killer slogan: Thank God you're a man!