Tuesday, March 25, 2008

Baddy cool.....


In a survey reported by Communicate magazine, Pepsi was elected as the least loved Brand by Arab youth - Coca Cola scored second best loved after Nokia. The message is clear, Pepsi marketing executives had to refresh the image of the brand... So on comes "this".... By this, I am referring to all these ads plastered all over town, hitting every media buyable surface with messages such as surf, connect, chat, dance, play, listen, etc... Supposedly all messages to get the adrenaline of the youth - as someone who is way past hip, who is totally out of the circuit, who is incredibly depasse would see it!!!! "Express yourself (Insert pepsi round logo) more" they are all signed (As a spin off from the "Ask for more" usual signature)... Well, in front of such a faux-pas one cannot express himself - one is rendered totally speechless by this awkward move! In the end, Pepsi appears to be a wannabe, totally behind the curve, not a trendsetter or a mover/shaker... Simply someone who has waken up to the party as everyone else was leaving it! Bye bye baddy cool.... Baddy, baddy cool.....
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