Thursday, March 8, 2007

Smooth Operator!




Ah! When was the last time when the sequel performed better than the original? (OK, it was recently with Spiderman 2) but still Publicis-Graphics (Namely Sami Saab) have pulled the punches again and laid a great campaign for the Lebanese opposition. By chosing words which in Arabic start with "Allo" (Specifically: Allo-watan (the country) Allo-wehdah (the unity), and Allo-wifak (the agreement)) and signing the whole package with: "Let us keep the lines open amongst each other", Publicis have once more proved that - whereas politics is a real tricky business - at least advertising can be great fun.
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