Big Mac's Mega Mac but they call it le Mini Mac!

Fine, I had to show off with that quote from Pulp Fiction (A Big Mac's a Big Mac but they call it Le Big Mac) but detour it for the current situation. "Mega Mac there's no bigger for a hunger" or "for a hunger that's no bigger" - on both accounts a slight word play, but the winner comes out in the second ad "there's no ONE like Big Mac, actually there's THREE" (Mega, Big, and Mini). It's nice to see McDonalds' riding in style: They still have to beat the fish filet ad which came out for lent last year and most importantly that stroke of genius for McArabia Chicken.